Cause Based Platforms in the Metaverse
A year ago not many people were using the #metaverse hashtag, today as I am writing this there have been 2,430 tweets within the last hour.
We are in a 21st century gold rush where the precious metals are codified images, cryptocurrency mining, and the claiming of conceptual space in Web 3.0.
It is no longer country vs. country or city vs. city. Ideas, instead are countries. Those who have ideas that gain traction will be able to put up a virtual flag and engage a platform of participants that transcend geography and political affiliation. Affinity in ideology is what creates momentum in this new space.
Traditional brands are racing to capture the intellectual property rights to this new entity.
Take an old mindset to a new technology, you will get an iterated version of the old technology. Take a new technology and breathe a new mindset into it and you will get innovation. The opportunity that we have with this new capability requires a new vocabulary. What has me most excited about this new space are the terms decentralised. distributed
In the context of my interpretation:
Decentralized refers to activities that are not controlled from one central location but happens in many different places.
Distributed refers to activities that allow for multiple points of participation.
There is a real opportunity to engage a cross section of like minded individuals and accelerate causes in ways that are being imagined for the first time.
A lot of people are excited about the implications of the technologies fueled by this new mindset. I am most excited about the implications of cause based strategies. There has never been a more impactful moment than now for community builders, artists and activists to inspire, engage and connect participation in the noosphere.
As I was scanning the macro for unique ways that Web 3.0 was enabling cause based strategies, I happened upon House of First led by Zeev Klein. Many of you may know Zeev Klein from his decades of work with the Social Innovation Summit and the ways his community was a force behind the tipping point that required companies to look beyond profitability to how they are impacting employees, communities and even the Earth. Instead of social cause being a unique competitive advantage for business, today business is punished if there is no explicit commitment to people, purposes of the planet.
It is no surprise that Zeev Klein and his team have launched into the metaverse with a cause based platform House of First. The premise of House of First is to partner and curate thoses who are building value in the metaverse connecting art, blockchain and culture. With the dual focus of the aesthetic combined with purpose, it will be fun to learn all the aspects of engagement in this new territory.
An example of the intersection of art, blockchain and culture is the upcoming NFT drop called The Remarkable Women NFT — launching on February 10th. This is an NFT collection created by Toronto based artist Rachel Winter. The intent of this collection is to showcase powerful messages of hope, inspiration, and affirmation. Images have a way of penetrating our belief systems and inspiring new layers of human capability. Look at the vibrancy or Rachel Winter’s aesthetic.
In addition to the Remarkable Women’s mission to uplift and empower women by focusing on inclusion and representation, 10% of the drop’s proceeds will be dedicated to the Fund for Women’s Equality which included leading board members like Gloria Steinem and Alyssa Milano. Thereafter, 10% of secondary sales will be placed into the Remarkable Women’s Impact Fund where the community will determine which causes to support that are focused on women, education, opportunity, equality, and the inclusion globally. You can read more about The Remarkable Women’s road to impact here
https://medium.com/@HouseofFirst/remarkable-women-nft-9164e5f33b80.
This is a great example where art, culture and technology create new layers of value.
I was so excited about this mission, it caused me to act and actually become part of the #RemarkableWomenNFT movement. Living in Rochester, New York you can imagine my delight in being #585 to mint!
I look forward to learning and writing about cause based strategies in this new territory where we all have a voice and can create new ways to engage.
For more information on House of First please connect @HouseofFirst and their website
